Information
Client: Prime Properties Dubai (name changed in accordance with NDA)
Industry: Real Estate
Campaign Objective: Increase property inquiries and lead generation for sales and rentals.
Overview
Prime Properties Dubai, a leading real estate agency specializing in high-end properties, sought to enhance their online presence and generate more leads for their sales and rental listings. Our goal was to leverage Google Ads to reach potential clients actively searching for properties in Dubai.
Strategy
- Keyword Research and Selection: Identified high-intent keywords related to real estate in Dubai, including "buy apartment in Dubai," "rent villa Dubai," and "luxury properties Dubai."
- Ad Creation: Developed compelling ad copy tailored to different property types and client needs.
- Targeting: Implemented precise geo-targeting to focus on potential clients within Dubai and high-net-worth individuals abroad.
- Bid Optimization: Used automated bidding strategies to maximize conversions within the set budget.
- Landing Pages: Created optimized landing pages with clear calls-to-action to capture leads effectively.
Implementation
- Campaign Duration: 3 months
- Ad Spend: $10,000 per month
- Ad Formats: Search ads, display ads, and retargeting ads
- Landing Pages: Customized landing pages for different property types (apartments, villas, commercial properties)
Success
The Results
- Impressions: 1,200,000
- Clicks: 96,000
- Click-Through Rate (CTR): 8%
- Cost Per Click (CPC): $1.25
- Conversions (Leads): 3,600
- Conversion Rate: 3.75%
- Cost Per Conversion: $8.33
- Return on Ad Spend (ROAS): 400%
Analysis
The campaign generated a substantial number of high-quality leads, significantly enhancing the client's sales and rental inquiries. The use of targeted keywords and compelling ad copy proved effective in attracting potential clients. The optimized landing pages played a crucial role in converting clicks into leads.
Conclusion
This successful Google Ads campaign for Prime Properties Dubai demonstrates the power of strategic digital advertising in the real estate sector. By focusing on targeted keywords, optimized ads, and effective landing pages, we were able to drive significant traffic and conversions, resulting in a high return on ad spend.
For more information on how we can help your real estate business achieve similar results, please contact us at e.labanova@axora.io