Fireworks and Pyrotechnics Store

The client was selling products on Amazon. They approached us to optimize their advertising campaigns and increase sales. For some queries, the client was at the top of the search results on the marketplace. They were promoting their products using Amazon Ads.

To address their challenge, we integrated advertising from external sources. Not only did this result in increased profits, but also elevated rankings on Amazon, as well as boosted the number of organic sales.

1. We analyzed the client's situation and launched Google Ads.
2. We obtained access to Amazon Attribution from the client and set up tracking.
3. We gathered the most relevant keywords with queries containing the word "Amazon".
4. We selected relevant landing pages for the query groups.
5. We prepared search campaigns based on the SKAG principle.
6. Utilized all possible ad extensions.
7. We analyzed the results.

As the number of product page views, sales, and revenue increased, so did the Best-Seller Rank. The increase in BSR led to a growth in organic sales on the marketplace. To analyze the results, we used Google Analytics, Amazon Attribution, and Google Data Studio.

Due to the non-disclosure agreement, we cannot disclose the client's sales volume, but we managed to reduce the CPC from $0.37 to $0.17 while increasing traffic volume by 5 times. The number of sales increased by approximately 50%.

1. We tested the Amazon Attribution service. Now, the client can track traffic sources and analyze the effectiveness of advertising campaigns.
2. We evaluated the effectiveness of different ad texts, including those with the word "Amazon." As a result, we reduced the cost per click from $0.37 to $0.17 and increased the CTR. Consequently, with the same budget, the client was able to achieve twice the targeted traffic.
3. We tested traffic acquisition from external sources on Amazon. This led to an increase in the seller's ranking and the number of sales.
4. We now use Amazon Attribution and keywords with "Amazon" for other clients who sell on the marketplace.