Initial Situation
The client wanted to increase the awareness of his product and brand. Another goal was to drive more profitable ad campaigns and being able to compete in a highly competitive industry.
New Strategy
In our collaboration with this client, we introduced various modifications and improvements to boost the effectiveness of their advertising campaigns. Let outline the positive changes we brought about:
Increasing brand awareness
We selected the TOP-5 best sellers, designed individual banners for each and launched Display campaigns with targeting on keywords and interests.
Then we started work on Google Merchant Center. We optimized the product feed, wrote relevant headlines and descriptions containing a maximum of target keywords.
Ad Testing
We tested a number of Google Ads products across the account, including Search, Shopping, and Performance Max. On this project, Search campaigns had too high CPC. As a result, we focused on Shopping campaigns and implemented regular optimizations, including thorough work with negative keywords and search terms, testing strategies, and audience adjustments.
Companies Optimization
We continuously work with negative keywords and search terms, strategies testing and adjustments by audience.
Success
The Results
In the first three months of working together, we achieved the following:
+180% increase in impressions
+85% increase in traffic to the website
+70% increase in sales
+42% increase in revenue
+27% reduction in CPC
Conclusion
We not only met but surpassed our clients' objectives, achieving substantial enhancements in brand awareness, website traffic, and sales. Our efforts also yielded consistent year-over-year growth, significantly bolstering profitability.