Chewable Vitamins

Got a 70% sales increase for Chewable Vitamins company with effective shopping campaigns.

Initial Situation

The client wanted to increase the awareness of his product and brand. Another goal was to drive more profitable ad campaigns and being able to compete in a highly competitive industry.

New Strategy

In our collaboration with this client, we introduced various modifications and improvements to boost the effectiveness of their advertising campaigns. Let outline the positive changes we brought about:

Increasing brand awareness

We selected the TOP-5 best sellers, designed individual banners for each and launched Display campaigns with targeting on keywords and interests.

Then we started work on Google Merchant Center. We optimized the product feed, wrote relevant headlines and descriptions containing a maximum of target keywords.

Ad Testing

We tested a number of Google Ads products across the account, including Search, Shopping, and Performance Max. On this project, Search campaigns had too high CPC. As a result, we focused on Shopping campaigns and implemented regular optimizations, including thorough work with negative keywords and search terms, testing strategies, and audience adjustments.

Companies Optimization

We continuously work with negative keywords and search terms, strategies testing and adjustments by audience.

Success

The Results

In the first three months of working together, we achieved the following:

+180% increase in impressions
+85% increase in traffic to the website
+70% increase in sales
+42% increase in revenue
+27% reduction in CPC

Conclusion

We not only met but surpassed our clients' objectives, achieving substantial enhancements in brand awareness, website traffic, and sales. Our efforts also yielded consistent year-over-year growth, significantly bolstering profitability.

Increase in impressions
922
Increase in sale

70
Reduction in CP

27

The Project Team

Uliyana

CEO

7-year marketing leader adept in Google, Meta, TikTok, and Amazon ads. Excels in campaign strategy, precise targeting, and ROI optimization. Skilled in multi-platform management to drive business success.

Polina

PPC Specialist

4-year pro in Google Ads, Facebook, Amazon. Drives conversions, targets audiences effectively, and maximizes ROI.

Elizaveta

Account-manager

Experienced account manager. Effectively manages client relationships, coordinates projects, and ensures their successful completion. Possesses a deep understanding of client needs and communication skills to achieve their goals.

Anna

Marketing Communications Specialist

Proficient in segmentation, automation, and analytics to optimize performance. Experienced in creating compelling content and delivering targeted messaging for maximum impact.

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