Initial Situation
The client approached us with a highly competitive product line, seeking a long-term partner to enhance profitability, launch new products, and expand into more categories.
Problems
The client's company faced challenges in effectively scaling their advertising campaigns, as well as with the loss of their organic positions for major keywords due to competitors "squeezing out" their listings - offering lower prices, using better images, and more high-quality descriptions. We immediately recognized the potential and developed a comprehensive plan, which we began to execute promptly.
New Strategy
- Amazon PPC Management
- Keyword Research
- Amazon Conversion Rate Optimization
- Account Management
- Listing Optimization
Our actions
Our initial approach was rather simple, to assess the current setup, identify reasons for its underperformance, and change the situation. The first step involved restructuring campaigns, removing irrelevant yet highly competitive keywords, and launching new targeted long-tail keywords. Performance improvement was immediate. By the third week of our partnership, we began scaling and found multiple new opportunities to expand the categories.
Stabilizing PPC performance, we focused on optimizing main product images, leading to improved CTR and organic sales.
Success
The Results
+56% Increase in Amazon Sales
+17% Lower ACOS
Conclusion
With consistent efforts in SEO and PPC, we discovered several opportunities for improving rankings. We were able to secure top 5 positions for numerous new keywords and attained the "Amazon's Choice" badge for leading keywords in the niche during the peak season. One major success was achieving the "Best Seller" badge in the primary category, leading to further sales and profit growth.