Los Angeles Moving Service

Axora team managed to reduce cost per conversion by 55% using Google Ads Search Campaign for Los Angeles Moving Services.

Initial Situation

They used Google Local platform to offer their services, but they had a high cost per lead. So, the client decided to launch Google Ads Search campaigns to get a lower lead price, but ads run ineffective.

New Strategy

Throughout our partnership with this client, we implemented a range of adjustments and enhancements aimed at elevating the efficiency of their advertising initiatives.

Problems

Our specialists made Google Ads audit and we highlighted 3 primary problems to solve:

  • a lot of click-fraud,
  • broad unfocused keyword targeting,
  • 24/7 ad scheduling.

Our actions

  1. Set up new search campaigns divided by the range of services provided (local, cities, long-distance movers).
  2. Use targeted keywords in exact match.
  3. Set bid adjustments based on interests related to the relocation.
  4. Connect a third-party service to exclude fraudulent IPs.
  5. Audit and restrict the ad schedules to only show during business hours.
  6. Optimize ads Quality Scores to lower average CPCs and CPAs.
  7. Regular analysis of non-converting keywords and its pausing in order to reallocate the budget for converting one’s.

Success

The Results

During the initial quarter of our collaboration, we realized the following outcomes:

Reduced cost per conversion by 55% (-$15 per lead)
Increased leads generated by 48% (+80 over 3 months)
Reduced overall cost by 62%
Also by using click-fraud service we managed to raise average session time by 230% (in 3 months we have excluded about 2000 fraudulent IP addresses)

Conclusion

We not only met but surpassed our client's objectives, which encompassed elevating brand recognition, driving higher website traffic, boosting sales figures, and ultimately enhancing profitability with consistent year-over-year growth. Our performance went beyond mere accomplishment, and our client's aspirations were not just achieved but significantly exceeded.

Reduced cost per conversion by
55
Increased leads generated by
48
Reduced overall cost by
62

The Project Team

Uliyana

CEO

7-year marketing leader adept in Google, Meta, TikTok, and Amazon ads. Excels in campaign strategy, precise targeting, and ROI optimization. Skilled in multi-platform management to drive business success.

Polina

PPC Specialist

4-year pro in Google Ads, Facebook, Amazon. Drives conversions, targets audiences effectively, and maximizes ROI.

Elizaveta

Account-manager

Experienced account manager. Effectively manages client relationships, coordinates projects, and ensures their successful completion. Possesses a deep understanding of client needs and communication skills to achieve their goals.

Anna

Marketing Communications Specialist

Proficient in segmentation, automation, and analytics to optimize performance. Experienced in creating compelling content and delivering targeted messaging for maximum impact.

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