Home Improvement Services
k-goodhome.com

Axora PPC helped a company providing professional handyman services to increase the number of conversions by 106%

Information

K-goodhome.com offers a wide range of home improvement services, from major construction projects to minor repairs in NJ and NY. When they approached us to manage their Google Ads campaigns, they were looking for a strategy that could significantly increase conversions.

New Strategy

In our work with k-goodhome.by, we implemented several changes and optimizations to enhance the performance of their advertising campaigns. Here's how we made a positive impact:

Ad Copy Testing

We conducted rigorous testing of different ad headlines and descriptions to find the most compelling and engaging. This led to an increase in click-through rates and ad relevance.

Dynamic Location Insertion

We implemented dynamic location insertion to customize ad content based on the user's location. This made the ads more relevant to potential customers and improved the overall quality score.

Keyword Optimization

We continuously refined and expanded the list of keywords to ensure that the ads were appearing for the most relevant search queries, resulting in higher ad placement.

Success

The Results

The results of our efforts have been truly remarkable:

Conversion Increase: We managed to increase conversions by +106%.
Increased Click Percentage: The percentage of acquired clicks saw a substantial +24% increase.
Increased CTR: We also witnessed a notable +8.42% boost in the Click-Through Rate (CTR), indicating a higher engagement level of users with our ads.

Conclusion

Our ongoing commitment to optimizing ad campaigns and our focus on data-driven decisions have not only improved the efficiency of k-goodhome advertising but also made the advertising budget work harder. By continually testing and fine-tuning strategies, we've been able to achieve these impressive results and are committed to further enhancing the performance of Handyman Services' advertising in the future.

Conversion Increase

106
Increased Click Percentage
24
Increased CTR

8

The Project Team

Uliyana

CEO

7-year marketing leader adept in Google, Meta, TikTok, and Amazon ads. Excels in campaign strategy, precise targeting, and ROI optimization. Skilled in multi-platform management to drive business success.

Polina

PPC Specialist

4-year pro in Google Ads, Facebook, Amazon. Drives conversions, targets audiences effectively, and maximizes ROI.

Elizaveta

Account-manager

Experienced account manager. Effectively manages client relationships, coordinates projects, and ensures their successful completion. Possesses a deep understanding of client needs and communication skills to achieve their goals.

Anna

Marketing Communications Specialist

Proficient in segmentation, automation, and analytics to optimize performance. Experienced in creating compelling content and delivering targeted messaging for maximum impact.

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