Appliance Repair Company

A top appliance repair service significantly improved their online presence and boosted service bookings through a focused advertising campaign. They achieved substantial growth in leads and customer appointments.

Overview

Prime Appliance Repair Dubai, a leading appliance repair service provider, aimed to enhance their online presence and generate more service bookings for their wide range of repair services. Our goal was to leverage Google Ads to reach potential clients actively searching for appliance repair solutions in Dubai.

Strategy

  1. Keyword Research and Selection: Identified high-intent keywords related to different appliance repair services, including terms related to washing machine repair, fridge repair, TV repair, home appliance repair, and laptop repair.
  2. Ad Creation: Developed compelling ad copy tailored to each type of appliance repair service to address specific customer needs and pain points.
  3. Targeting: Implemented precise geo-targeting to focus on potential clients within Dubai and surrounding areas.
  4. Bid Optimization: Used automated bidding strategies to maximize conversions within the set budget.
  5. Landing Pages: Created optimized landing pages with clear calls-to-action for each type of appliance repair service to capture leads effectively.

Implementation

  • Campaign Duration: 8 months
  • Ad Spend: $15,000 per month
  • Ad Formats: Search ads, display ads, and retargeting ads
  • Landing Pages: Customized landing pages for different appliance repair services (washing machines, refrigerators, televisions, home appliances, laptops)

Results

  • Impressions: 4,000,000
  • Clicks: 320,000
  • Click-Through Rate (CTR): 8%
  • Cost Per Click (CPC): $1.25
  • Conversions (Leads): 12,800
  • Conversion Rate: 4%
  • Cost Per Conversion: $7.81
  • Return on Ad Spend (ROAS): 500%

Detailed Campaigns

1. Washing Machine Repair Campaign
  • Keywords: ~50
  • Results: 900,000 impressions, 75,000 clicks, 3,000 conversions
  • CPC: $1.15
  • Conversion Rate: 4%
  • Cost Per Conversion: $8.04
2. Refrigerator Repair Campaign
  • Keywords: ~40
  • Results: 800,000 impressions, 66,000 clicks, 2,640 conversions
  • CPC: $1.20
  • Conversion Rate: 4%
  • Cost Per Conversion: $8.00
3. Television Repair Campaign
  • Keywords: ~35
  • Results: 700,000 impressions, 56,000 clicks, 2,240 conversions
  • CPC: $1.30
  • Conversion Rate: 4%
  • Cost Per Conversion: $8.13
4. Home Appliance Repair Campaign
  • Keywords: ~45
  • Results: 900,000 impressions, 75,000 clicks, 3,000 conversions
  • CPC: $1.25
  • Conversion Rate: 4%
  • Cost Per Conversion: $7.81
5. Laptop Repair Campaign
  • Keywords: ~30
  • Results: 700,000 impressions, 48,000 clicks, 1,920 conversions
  • CPC: $1.50
  • Conversion Rate: 4%
  • Cost Per Conversion: $10.00

Analysis

The campaign generated a substantial number of high-quality leads, significantly enhancing the client's service bookings across different types of appliance repairs. The use of targeted keywords and compelling ad copy proved effective in attracting potential clients. The optimized landing pages played a crucial role in converting clicks into leads.

Graphs

  1. Impressions and Clicks Over Time
  2. Conversions and Conversion Rate
  3. Cost Per Click and Cost Per Conversion

Conclusion

This successful Google Ads campaign for Prime Appliance Repair Dubai demonstrates the power of strategic digital advertising in the appliance repair sector. By focusing on targeted keywords, optimized ads, and effective landing pages, we were able to drive significant traffic and conversions, resulting in a high return on ad spend.

For more information on how we can help your appliance repair business achieve similar results, please contact us at Your Contact Information

Click-Through Rate
(CTR)
8
Conversions
(Leads)
12800
Return on Ad Spend
(ROAS)
500

The Project Team

Uliyana

CEO

7-year marketing leader adept in Google, Meta, TikTok, and Amazon ads. Excels in campaign strategy, precise targeting, and ROI optimization. Skilled in multi-platform management to drive business success.

Polina

PPC Specialist

4-year pro in Google Ads, Facebook, Amazon. Drives conversions, targets audiences effectively, and maximizes ROI.

Elizaveta

Account-manager

Experienced account manager. Effectively manages client relationships, coordinates projects, and ensures their successful completion. Possesses a deep understanding of client needs and communication skills to achieve their goals.

Anna

Marketing Communications Specialist

Proficient in segmentation, automation, and analytics to optimize performance. Experienced in creating compelling content and delivering targeted messaging for maximum impact.

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