Client Information
Our client specializes in providing exclusive on-chain, social, and development metrics, low-latency market signals, custom spreadsheet templates, and daily insights focused on the cryptocurrency market.
Initial Situation
Despite the high potential of their offerings, the previous campaigns in Google Ads did not deliver the desired outcomes, primarily failing to generate the expected website traffic and user engagement.
Actions Taken by Our Agency
- Competitor Analysis: Conducted a thorough study of competitors to understand the market dynamics and identify gaps.
- Semantic Core Development: Gathered and refined a comprehensive set of keywords to target the right audience more effectively.
- Ad Creation and Campaign Setup: Developed personalized advertisements using all available extensions and set up Search Campaign in Google Ads.
- Continuous Monitoring and Optimization: Daily monitoring of campaigns after launch, removing irrelevant search queries in the initial two weeks to enhance the relevance and efficiency of the ads.
Results
- Click-Through Rate (CTR): Achieved an impressive CTR of 16.64%, a significant improvement by 59% compared to the previous indicators.
- Reduced the CPC from $2.76 to $0.55. This enabled us to generate more traffic at the same expense, with the number of clicks increasing by 137% compared to the previous launch.
- Impression Share in Top Positions: Improved the impression share in top positions from 60.5% to 77.76%, enhancing visibility.
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Google Analytics 4 (GA4) Insights:
- Session Engagement: Involved sessions increased by approximately 283%.
- Session Duration: Time spent per session increased by over 26%.
Conclusion
Our team successfully handled the tasks, so we will continue our collaboration with this client to attain even greater results.